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How To Open A Boutique

Hip Hop Clothing

So what does this have to do with opening a boutique? Mostly it’s about defining a destination. The first actual step in opening a boutique is desire. Many of us work a weekly job, full time in and full time out under the direction of someone else. For some people it’s not a lifestyle they prefer, but one that pays the bills. Sooner or later many people hit on the idea that it would be great to run their own business, which would still provide financial security, but would give them the flexibility to live their lives to the fullest while still pulling in a paycheck, and even doing work that they love. With a strong market demand and fairly straight forward methods of operation boutique ownership appeals to many and creates that opportunity to get out of a dead end job and start doing something you love.

hip-hop-clothing
hip hop clothing

 

Once you’ve made the decision to start a boutique there are many initial questions that you may be asking yourself on how to begin. Taken all at once these questions can be overwhelming, enough so that many people return to their jobs and just dream about what they could have done instead of venturing onward. Instead of giving up take the time to sit down and write down your questions. This way you can decide which aspects are most important and focus on those first. These may be questions such as:

1. What kind of boutique do I want to run?
2. What will I sell and where will I get it?
3. Where will I locate my boutique?
4. How will I finance my boutique?
5. How will I get customers?

These five are some of the biggest questions and the ones that will be discussed here.

What kind of boutique?

This is one of the most important questions to answer as it will determine the answers or at least the right direction to look for answers for the other questions. In order for a boutique to be successful it needs to fill a niche in the community where it is being opened. This does not mean that it has to be the strangest idea that you can think of, but that you need to take a moment and look around the area where you are thinking of starting your boutique. What kinds of shops already exist there? What is missing? Your niche is in that space of what is missing where you will provide the best customer service and prices for what you choose to sell. For example there may be many clothing stores in your area, but nothing specifically for teenagers interested in reasonably priced hip hop clothing. This is a niche you can fill.

Once you determine your niche write it down on a piece of paper. This will be the start of your business plan.

What will I sell?

Having determined the niche you wish to fill it make take a little research to decide what inventory belongs in that niche. Check out websites and, if possible, talk to some of your potential customer base and see what items they are looking for. In our Hip Hop example some of the items might be the following:

Nike Air Jordan shoes
Fleece Hoodies
Military style jackets
Multi pocketed jeans
Multi finger rings
Head rags or bandanas

 

hip hop clothing military style jacket
military style jacket

You may not choose to carry everything that goes on this initial list but it will give you an idea of what you are looking for.

Where do I get it?

There are many options for where you will acquire your inventory. You will need to research your local wholesalers and manufacturers to see what they carry that you can invest in. As well in most major cities there are markets that are designed to bring together manufacturers and small business owners. A little research will help you determine what cities near you have such markets and when they are open. Cities like Los Angeles may have consistently open markets while other cities may only have a specific weeklong show. Get on the lists for these shows and attend. While you are at the show take your time to make sure you’ve looked over all the possibilities at that show before you put in orders and begin to acquire your beginning inventory. Think about colors and cuts that you want and order in appropriate quantities. Most manufacturers will require that you buy at least four pieces in any given style per color. Do not buy more than this as it will be too much for an opening shop and keep your options simple the first time out. You want to have a full boutique, but not break the bank on your first shopping trip.

Where to put your boutique?

When deciding where to locate your boutique you will want to consider several things. First of all you will need to decide if you want your boutique in a mall or a shopping center. A mall guarantees a certain amount of traffic because of the location, but also requires that you work within the rules of the mall including hours of operation, pricing and possibly shop design. A shopping center gives you more flexibility but requires more work in advertising to drive business to your store. If you want to be in a mall you will need to contact the mall in question and get from them leasing information and mall requirements. The same is true in the case of a shopping center, but you will be inquiring of the Landlord for lease information. It takes approximately 30-90 days to prepare a shop for opening so you will want to negotiate for at least 30 days of

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How To Run A Online Clothing Store

Do you run an online clothing store?

If you do, you know that the best way to make more money with the inventory that you have is by getting as many customers to the store as possible. Clothing is a seasonal business. People like to buy spring clothing in the spring and warm clothing in the winter, so you only have a short period of time during which you need to move your inventory.

So how can you sell the most clothing online in the shortest period of time? Use these tips to make more money with your online clothing store:

run a online clothing store

Define the target market for the clothing that you sell.

Sometimes the target market is more or less obvious. If you sell women’s tops and skirts, your target market is most likely women.Sometimes the target market is not as obvious. If you sell clothing for kids who are 5-10 years old, your target market is not the kids themselves, but rather their parents. The parents are the ones who are going to shop online and spend money on clothing that you sell.If you sell shirts and pants for men, both men and women might be your target market. Men are likely to shop for clothing that you offer since it is designed for them. However, women in their lives are also likely to shop and purchase clothing for men, so women will shop at men’s clothing stores as well.

Show off the clothing in the best possible light.

When people buy clothing, they really want to see how it looks; sometimes they even want to see how the clothes look on others. Make sure that you have high quality pictures of clothing on your web site.

Provide as much information as possible about clothing.

When people shop for clothing online they cannot try it on before buying. Therefore, they are looking for as much information about the clothing as possible.Can the piece be laundered or is it dry clean only? What are all the measurements? What kind of material is the clothing made from?By providing as much information as possible about the clothing on the web site, you will give you web site visitors more reasons to purchase what you have to offer.

run a online clothing store

Optimize your clothing web site for search engines.

When people are looking for clothing online, they are searching for them using search engines. If you optimize your web site for search engines, you will be able to get these people to your web site to buy the clothing that you are selling. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-data includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Optimizing your web site helps you improve your search engine rankings and drive more traffic looking for clothing to your web site.

The Internet is a great place to sell clothing. By using the tips above you will be able to get more clients and sell more clothing online.

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Dog Potty Training

Dog Potty Training For Your Puppy

For starters, you CAN’T expect your puppy to be fully housetrained and fully dependable before he’s six month old. With that being said, a dog can be housetrained between one to six weeks. A great deal is determined by your puppy’s size and breed and for the most part the efforts you put into housetraining him.

There’s also the reality that your puppy won’t have sufficient bladder and bowel controls before he’s 16 weeks of age. Quite simply, he’s unable to “hold it” for extensive periods so you have to be extra vigilant in that period. But that doesn’t indicate that you can’t start housetraining her as soon as she puts her paws inside your home. It simply means that you need to expect your pup to have a handful of accidents.  Thankfully there are some wonderful dog potty training aids which you can use.

dog potty training

Pups Should be taught Where To Go

For a lot of precocious puppies this might be so; nonetheless, many young dogs taken through such an easygoing, shortened potty protocol continue to be only partly housetrained, or they have potty mishaps for months. These little cuties understand that pottying outdoors is good, but they don’t realize that inside is off limits. The truth is, they may even come inside the house soon after an extensive playtime or exercise and relieve themselves on the costly rug.
This is because toilet training isn’t just about teaching where to go. It’s also about making it clear that other areas are unacceptable, until pottying only in the right spot turns into a habit.

Where Should my Puppy Eliminate?

There are just two places your dog can eliminate: outdoor at his “elimination area” or indoor at his “toilet stop.” Probably the most frequent mistake new owners make is to believe that paper training is the first step to housetraining. It’s actually not.
Housetraining, or outdoor training, is the method of teaching your puppy to eliminate outside all the time while indoor training involves teaching your dog to eliminate at a designed place, his toilet stop, inside your house.

Prevention Is the Key

The true secret to potty training is taking your young pup out frequently (typically every two hours for an eight-week-old pup) and never giving him the chance to have a potty accident. This means a minimum of eight trips each day.

dog potty training

To prevent giving your dog the chance to potty anywhere else in the house he should always either be:
 in his crate
 in a puppy-safe and potty-safe playpen with a potty area which has an ideal potty surface (like fake grass or pee pads)
 attached to you by a leash so he can’t wander off to potty
 or under your direct supervision in an enclosed area. Direct guidance implies you’re looking at him at all times.

Follow this plan for a month straight and he’ll dependably get the habit of going outside and holding it inside. Then continue keeping a close eye on him for another month or two, particularly when you take him on outings to other people’s homes, before affirming his completely potty trained.